Introducing Tina Kay creator of PracTrac
"During 19 years of 'boots-on-the-ground' experience as a Practice Manager & Consultant, I created PracTrac™ - the unique Dental Practice Growth System.
PracTrac plugs your revenue leaks, fosters positive practice culture, and finally gets your practice running by itself. And all this happens ON-SITE in your practice without any need for expensive external training."
Just some of the Perth dental clients Tina has helped with her PracTrac system...
Tina was a Practice Manager for 10 years - simultaneously dealing with TWO practices and 20+ staff.
Now, since 2017, she's been consulting to Perth's independent dental practices specialising in dental practice revenue growth, systems installation and adoption, and cultural empowerment.
All these experiences inspired her to create her PracTrac System.
Practrac is the distillation of all her experience and knowledge of how to get the business side of dental practices working to boost revenue and profits, and make the practice "self-driving" so the owner has the option of stepping away, if desired.
What is PracTrac?
The PracTrac System is the ultimate practice growth system.
It works by identifying and rectifying all the growth challenges facing your practice.
We start with a comprehensive PracTrac Audit of all your business systems, processes, and staff dynamics.
Once the Audit is complete, we implement the plan as laid out in the audit findings. Main focus areas include converting treatment plans, managing appointment block bookings for high-production, rebookings, recalls, reactivations, and improving cultural issues, primarily centred around patient experience and staff retention.
While improving revenue and profit are the main drivers of PracTrac, the cultural component is often dismissed or downplayed in importance. However, we see it as central to the medium-to-long-term success of your dental practice.
PracTrac Outcomes
Ultimately, we focus on long-term sustainability of practice growth. We ensure the "new" ways of doing things become "second nature" for your staff and culture as quickly, diplomatically, and effectively as possible.
We do this by working in your practice, shoulder-to-shoulder with your staff, implementing and monitoring system adoption, typically over a 6-12 month period. (No more relying on external training which is quickly forgotten in a busy practice!)
When fully implemented, the PracTrac system enables owners to stop stressing about day-to-day micro-management, allowing more time in high-production/ restoration tasks. (After all, what sense does it make for you to stress over $30/hr problems that can be solved by correctly implemented systems when you could be doing more $1,000+/hr restorations?)
Tina's vast knowledge and experience in the dental industry enables us to confidently guide any practice to gaining consistently increased (and sustained!) revenue growth.
Now you can try PracTrac for FREE.
30 Minutes. 1 Phone Call.
Immediate ROI.
Your PracTrac mini-audit will uncover your revenue 'blind spots' and then deliver actionable revenue-boosting strategies you can deploy the second we hang up.
FAQ: About Us
What is the PracTrac system by Elite Dental Management?
The PracTrac system is our proprietary, hands-on framework designed specifically to boost revenue, streamline daily operations, and improve staff retention for dental clinics.
Unlike standard consulting that leaves you with a binder of unread advice, PracTrac involves active, on-site implementation alongside your team in your Perth clinic.
We focus on optimizing your patient journey, maximizing your appointment books, and creating robust systems that work independently of the practice owner.
It works by:
- Assessing your current needs (PracTrac Audit)
- Designing new systems and modifying current practice systems to address those needs.
- Training staff to implement those systems in a competent, confident, and consistent manner.
- Monitoring the training and usage of the systems so that they become natural and second nature for the practice.
- This is how your practice becomes, essentially, autonomous.
Why does Elite Dental Management specialise in consulting for independent dental practices in Perth?
We passionately believe that independent dental practices are the heartbeat of quality patient care in Western Australia.
However, local practice owners are facing unprecedented pressure from corporate dental groups and health fund-owned clinics that attempt to monopolize market share.
Elite Dental Management exclusively supports independent dentists to level the playing field, giving you the operational blueprints and business strategies needed to thrive without compromising your clinical autonomy.
Tina Kay, our founder, has spent a large portion of her career working in local dental practices and believes the value they bring to a community is intangible but substantial. They are part of the fabric of a healthy suburb.
In our view, local dental practices should remain a trusted pillar serving the community, and not treat the community as an exploitable commodity.
Is the initial PracTrac system & dental management consultation with Elite Dental Management free?
Yes, your first discovery session with our Perth-based consultants is completely free.
We view this initial consultation as a mutual discovery session to determine if the PracTrac system is the right fit for your clinic's specific challenges.
You are welcome to bring up any issues—from staff retention to stagnant revenue—and we will do our best to address them without any high-pressure sales tactics, as we find our best clients are those who learn to trust us and our methods.
If we determine that PracTrac isn't suitable for your Western Australian practice, we will still provide you with actionable ideas to improve your situation.
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You are invited to try our FREE PracTrac Mini-Audit, which is conducted by phone with you for 30 minutes.
This gives you a chance to try our PracTrac system for yourself. We are sure you'll walk away with at least one 'ah ha!' moment (likely several) which you can implement immediately in your practice. You can apply here.
Why do standard dental practice training programs often fail compared to PracTrac's on-site implementation?
Most off-site seminars or online training modules create a temporary spike in motivation that quickly fades once staff return to the reality of a busy clinic.
When the phone is ringing and the waiting room is full, team members inevitably revert to their old, inefficient habits just to survive the day.
None of this is anyone's fault inside the practice. It is the style of training on offer that is to blame.
This is why we use on-site training that is supported and reinforced until it becomes second nature in your practice.
Elite Dental Management's on-site implementation trains your team in real-time, side-by-side during actual patient hours, ensuring that new protocols are permanently hardwired into your practice culture.
This is why PracTrac gets superior, permanent results for our clients.
This is what finally "moves the needle" for your practice growth and success.
How does the PracTrac implementation process affect existing dental practice staff?
Change can often trigger anxiety or pushback among your front office and clinical teams, which is a common fear for practice owners looking to improve operations.
We counter this by integrating seamlessly into your daily environment, positioning ourselves as supportive mentors rather than disruptive dictators.
By showing your staff how the PracTrac system directly reduces their daily stress and eliminates chaotic scheduling, while improving the overall work culture, we rapidly gain their buy-in and transform them into champions of the new processes.
We work compassionately, collaboratively and patiently with all staff members of all our client practices. We find there is no advantage forcing change. But we do gently encourage it by negotiation and gentle, persistent reminders.
Does Elite Dental Management provide recruitment and hiring support for Perth dental clinics?
Yes, we do.
Helping our clients navigate the current staffing crisis in the Western Australian dental sector is a core component of our consulting services.
We handle the heavy lifting of the recruitment process, from drafting compelling job advertisements that attract top-tier talent to conducting initial screenings and structured interviews.
Further, we implement robust onboarding and retention strategies to ensure your new hires integrate smoothly and stay with your practice long-term.
During the hiring process, it is important to identify and employ people who fit in with the culture of your practice, as this is one of the keys to employee performance and productivity.
Employees who identify more with their workplace, are happier, experience greater job satisfaction, are more committed, perform better and are more likely to stay long term with their employer.
Are there specific types of dental practices in Perth that Elite Dental Management does not work with?
While our consulting framework can assist a wide range of clinics, we typically do not work with corporate-owned or health fund-owned dental practices, as our passion lies in protecting the autonomy of independent dentists.
Additionally, we prefer to partner with practices that have been operating for five years or more, have three active chairs or more (or aspire to at least three chairs), and are actively marketing.
Established clinics have historical patient records, an existing team culture, and baseline operating systems, which allows our PracTrac system to accelerate revenue growth much faster.
Practices with fewer than three active chairs are often not sufficiently growth focused to benefit optimally from our services. (However, we are happy to work with smaller clinics as long as an ambition to grow is evident).
While we can assist startup dental clinics, building from zero takes longer to achieve the rapid profitability traction our established clients enjoy.
How does Elite Dental Management ensure the confidentiality of patient and practice data during the PracTrac Audit?
We understand that granting access to your practice management software (such as Exact or Dental4Windows "D4W" or Oasis) and patient records requires immense trust.
Our founder, Tina, brings over 19 years of combined experience as a Practice Manager and dental consultant, making careful data handling a deeply ingrained core value.
We have successfully audited numerous Perth dental practices without a single breach of confidentiality.
If you have specific privacy concerns, we encourage you to discuss them directly with Tina, who will ensure we structure our audit to meet your exact comfort level.
We take data security and privacy as seriously as you do and would never wish to exceed your comfort level.
Could You Benefit From PracTrac Like These Practices Have?
